Challenge:
Develop a brand identity including logo, name, print and package design that captures the spirit and values of a zany sound effects quiz game aimed at kids 8 years of age and older.
Solution:
Sounds Like FunTM, the zany sound effects quiz game.
Outcome:
A commercial success in the crowded CD-ROM market space. Sounds Like FunTM continues to stand out and has gone through numerous production runs to meet demand.
Support services provided:
Concept and content development
Research (survey and focus group testing) to support content, creative work