Challenge:
From a standing start, with limited time, drive traffic to the summer promotional BeKool.ca site and to build online membership.

Solution:
Through a combination of banner advertising, traffic brokering key word acquisition on major search engines and traffic partnerships with YTV were utilized on the BeKool.ca property to complement existing Kool-Aid marketing initiatives.

Outcome:
Secret. However we can tell you the summer promotional site is still operating... 'nuff said.